9 Exiting Ways Facebook Business Is Good for Your Brand
Are you taking advantage of the fact that Facebook is the largest and most used social media platform in the world?
3 Points to take note off:
Facebook is the ideal platform to start building your first social media strategy.
Why? Facebook offers the widest audience available among all social media platforms today.
Facebook's business tools are offered to help you build your brand easily and help create meaningful connections with potential clients or buyers.
Though some studies have shown that Facebook can have an effect on a person's mental health, Facebook does have some redeeming qualities when used equability.
Let's look at 9 Ways Facebook Business Page can benefit your brand:
1) Easy and quick to take your brand online
Creating a digital presence is more important today than five years back. A digital presence will help you to reconnect with those lost clients or buyers. With over 2.7 billion monthly users, there is no other platform that can offer a business owner this level of exposure.
2) Facebook offers low-cost marketing opportunities
A business owner can create a marketing strategy at the fraction of the cost than what advertising will cost on other platforms. This makes it ideal for small to medium businesses to start building an online brand
3) Share your business information
Your Facebook page allows for easy access by clients to your business information and how to contact you. Create your own community where you can interact with new and existing clients.
4) Facebook helps you to easily offer customer support
By creating a Facebook business page, you can get clients to interact by posting product questions. The Facebook business page allows for real-time interaction with your client.
5) Easily raise brand awareness
Increase your page activity by encouraging existing and new clients to like your page. With a descent page following, you have access to free marketing of your products or services. Allowing for the cheapest marketing strategy possible.
6) Build Brand Loyalty
Besides being a place to build a customer base and sell products, a Facebook business page can do wonders for helping you build brand loyalty.
What does that mean, exactly? Well, if you consistently provide valuable and entertaining content, your followers will stay loyal, even when you mess up.
7) Direct, targeted marketing
Facebook can analyze all the information that millions of users enter into their profiles. As the owner of a business page, you can pay to use this information to deliver targeted advertising to a specific group or to that ideal client you are trying to connect with.
8) Helps you steer traffic to your website
You can include a link to your website on your Facebook page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services.
Customers who come to your website from Facebook are likely to be more receptive than the average visitor because they already know something about your business and were motivated to click the website link.
9) Reach people on their phones
The vast majority of Facebook users are accessing the platform via their mobile devices (98.5%). And many of them ONLY access it with their mobile device.
As this trend grows, it becomes more important for your business to have a presence on Facebook. The benefit of a Facebook business page is that Facebook does the heavy lifting for you.
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